“Stare, pry, eavesdrop, listen. Die knowing something. You are not here long.”
- Walker Evans
Founded in 2022, SPEL Studios is an intentional space to collaborate with curious minds on projects both commercial and creative alike.
Professionally, I bring 15+ years of insight strategy, and innovation experience with companies small and large - including WPP and Accenture, with stints at Bow&Arrow, FJORD, Kurt Salmon, Landor&Fitch, Wavemaker, and ?WhatIf!.
Personally, I’m continually stretched by the on-going practice of creative gathering - including via co-founding Bring Your Own Story, a global supper club which enabled people to skip the small talk via 300+ global storytelling dinner parties.
Want to collaborate? Read on below for some of the areas where I offer bespoke advisory. Or get in touch via LinkedIn!
Advisory Expertise
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Growth Strategy
Product Roadmap Definition
Service Design & Innovation
Experience Strategy & Monetization
Go-To-Market Strategy
Channel Strategy & Optimization
Value Creation (Beyond Scale)
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Narrative Strategy
Brand Purpose & Narrative Definition
Cultural Trends & Meaning Making Analysis
Consumer Segmentation & Persona Definition
Narrative Spaces Strategy & Design
Focus on Retail, Hospitality, Cultural Centers and Libraries
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Experience Strategy
Experience Journey Mapping
Hallmark Moment Definition
Sensory Experience Design
Customer & Colleague Value Proposition
Store of the Future Design
Event & Programming Strategy