“Stare, pry, eavesdrop, listen. Die knowing something. You are not here long.”
- Walker Evans
As a Partner at Yonder, I work across the US, UK, and Europe, leading our retail brand and business strategy practice.
In addition, I founded SPEL Studios in 2022, as space to collaborate with curious minds, create magical moments and explore the alchemy of storytelling.
My expertise draws on 15+ years of experience companies small and large. These include WPP and Accenture, with stints at Bow&Arrow, FJORD, Kurt Salmon, Landor&Fitch, Wavemaker, and ?WhatIf!.
Personally, I’ve been deeply shaped by the on-going practice of creative gathering - including via co-founding the modern supper club Bring Your Own Story, which encouraged young people to skip the small talk through 300+ global storytelling dinner parties.
I hold both an MBA and Masters in Design Innovation (Kellogg’s MMM Program), and I give back to the next generation by guest lecturing when possible.
Read on below for some of the areas where I can help.
Want to collaborate? Please get in touch via LinkedIn.
Advisory Expertise
-
Growth Strategy
Product Roadmap Definition
Service Design & Innovation
Experience Strategy & Monetization
Go-To-Market Strategy
Channel Strategy & Optimization
Value Creation (Beyond Scale)
-
Narrative Strategy
Brand Purpose & Narrative Definition
Cultural Trends & Meaning Making Analysis
Consumer Segmentation & Persona Definition
Narrative Spaces Strategy & Design
Focus on Retail, Hospitality, Cultural Centers and Libraries
-
Experience Strategy
Experience Journey Mapping
Hallmark Moment Definition
Sensory Experience Design
Customer & Colleague Value Proposition
Store of the Future Design
Event & Programming Strategy