I write to pursue my curiosity — and to (hopefully) see more clearly.

Whether a hot take on emerging trends or a deep dive into the future of experience design, my writing tends to explore the intersection of culture, creativity, and commerciality.

In 2024, I contributed a ‘expert practitioner’ chapter to the discipline-defining textbook 'Customer Experience in Fashion Retail: Merging Theory and Practice.’

I also publish The Experience Explorer — field notes from the wide world of experience design. The newsletter gives me an excellent excuse to interview a wide range of artists, entrepreneurs, chefs, perfumers, interior designers, celebrating and sharing thier expertise with my Substack audience.

In addition, you’ll find my byline across a range of leading news publications (selection below).

Interested in an interview or press inquiry? Please reach out via LinkedIn.