Hi, I’m Christina.

I am an Executive Strategy Director at Landor & Fitch where I’m building our innovation strategy and business design offering.

My specialties include the Store of the Future and brand-led metaverse strategies, ranging from developing experiential flagship stores to in-game worlds and spaces.

Previously, I cut my teeth at Accenture Strategy with project stints at Kurt Salmon, FJORD, and Bow & Arrow.

Each month, I share insights and inspiration via Cream of the Shop, my newsletter dedicated to celebrating innovative stores and the stories behind them. I also regularly contribute to publications such as the Telegraph, Metro News and Courier.

In addition, I love dreaming up and designing new ways to gather. In 2016, I co-founded Bring Your Own Story, a series of 300+ dinner parties in a dozen global cities designed to help young people skip the small talk, connect meaningfully and create a world with more listening.

I hold a dual MBA and Masters of Design Innovation from Northwestern's Kellogg School of Business. I’m honored to be a fellow of the Royal Society of Arts and a global member of Sandbox.

Friends know that I approach most things in life with a curious mind and an adventurous spirit. As an American in London, I’m always looking to connect and collaborate - so don’t hesitate to reach out!