Consulting.

SPEL Studios

“Stare, pry, eavesdrop, listen. Die knowing something. You are not here long.” ~Walker Evans

Hi, I’m Christina Herbach.

In 2022, I founded SPEL Studios to provide strategic guidance on business challenges ranging from consumer research and cultural trend analysis to profit model design and go-to-market growth strategy.

My expertise draws on 12+ years of experience at WPP and Accenture, including stints at the following subsidiaries: Bow&Arrow, FJORD, Kurt Salmon, Landor&Fitch, Wavemaker, and ?WhatIf!.

I also studied with and trained alongside strategy and innovation experts during my two year MBA and Masters in Design Innovation (called the MMM Program) at the Kellogg Business School at Northwestern.

Want to collaborate? Read on below for my services.

  • RESEARCH & INSIGHTS

    Trend Synthesis & Cultural Insights

    Consumer Segmentation & Persona Definition

    Journey Mapping

    Competitive & Market Research

    Commercial Investment Flow Mapping

  • GROWTH STRATEGY

    Brand Purpose & Definition

    Go to Market Strategy

    Value Pool Identification

    Profit Model Design

    Business Casing

  • BRAND & BUSINESS DESIGN

    Brand Activation & Experience Design

    Consumer & Employee Experience

    Store of the Future Strategy

    Retail & Service Design

    Organizational Design