https://www.christinaherbach.com/about-me daily 0.75 2022-07-09 https://images.squarespace-cdn.com/content/v1/62c81086aa32a743f2ab7a08/ba2c667f-93c0-4334-9137-09d65b6857ed/IMG_7359.jfif About Me Hi, I’m Christina. I am an Executive Strategy Director at Landor & Fitch where I’m building our innovation strategy and business design offering. My specialties include the Store of the Future and brand-led metaverse strategies, ranging from developing experiential flagship stores to in-game worlds and spaces. Previously, I cut my teeth at Accenture Strategy with project stints at Kurt Salmon, FJORD, and Bow & Arrow. Each month, I share insights and inspiration via Cream of the Shop, my newsletter dedicated to celebrating innovative stores and the stories behind them. I also regularly contribute to publications such as the Telegraph, Metro News and Courier. In addition, I love dreaming up and designing new ways to gather. In 2016, I co-founded Bring Your Own Story, a series of 300+ dinner parties in a dozen global cities designed to help young people skip the small talk, connect meaningfully and create a world with more listening. I hold a dual MBA and Masters of Design Innovation from Northwestern's Kellogg School of Business. I’m honored to be a fellow of the Royal Society of Arts and a global member of Sandbox. Friends know that I approach most things in life with a curious mind and an adventurous spirit. As an American in London, I’m always looking to connect and collaborate - so don’t hesitate to reach out! https://www.christinaherbach.com/speaker daily 0.75 2025-05-11 https://images.squarespace-cdn.com/content/v1/62c81086aa32a743f2ab7a08/fe21895e-415a-43cd-a4af-e5ea27b26c8d/SMW+2022+Speaker.jpg Speaker - Recent Speaking Topics Experiential Retail, Beyond Scale Growth through memorable, meaningful, and human-centered experience design. Imaginative Insights The power of creativity in customer insight — and how to uncover animating truths. Sensational Luxury Designing through the senses: how smell, sound, and touch help craft brand brand worlds. The Future of Work A humanist manifesto for the AI era — and how to future-proof your business with imagination. Meaningful Gatherings Crafting experiences that connect, move, and matter through immersive storytelling. https://www.christinaherbach.com/writer daily 0.75 2025-05-11 https://www.christinaherbach.com/reading daily 0.75 2025-05-13 https://images.squarespace-cdn.com/content/v1/62c81086aa32a743f2ab7a08/1657289310830-OGVQ0Y4VDPZ6QMG5R26O/53487237.jpg Reader https://images.squarespace-cdn.com/content/v1/62c81086aa32a743f2ab7a08/1657289360166-N16FE26I2ZRYL05PFYUT/52668915.jpg Reader https://images.squarespace-cdn.com/content/v1/62c81086aa32a743f2ab7a08/1657288917315-13EMX6ZLRN4C86FN2ONV/9780099592846.jpg Reader https://images.squarespace-cdn.com/content/v1/62c81086aa32a743f2ab7a08/f16a76dc-7f54-47bc-9c61-ec649e05d53f/91roXnmlhKL.jpg Reader https://images.squarespace-cdn.com/content/v1/62c81086aa32a743f2ab7a08/d413adb5-80fc-4be3-9f36-9ae25bbd24ff/51XYEg1nYuL.jpg Reader https://images.squarespace-cdn.com/content/v1/62c81086aa32a743f2ab7a08/41dfdbab-60d9-49d7-be01-fc75e347c1e8/71Hq8QXqaXL.jpg 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https://www.christinaherbach.com/gathering daily 0.75 2023-05-15 https://images.squarespace-cdn.com/content/v1/62c81086aa32a743f2ab7a08/2bc9892b-d3a5-45db-9f4e-64397411f0a9/BYOS-7266.jpg Gathering https://images.squarespace-cdn.com/content/v1/62c81086aa32a743f2ab7a08/849f2244-f847-40bf-bd6e-b45df8ca4ca9/IMG_2949.JPG Gathering https://images.squarespace-cdn.com/content/v1/62c81086aa32a743f2ab7a08/c68f4859-bbed-4ad0-bd85-bb59374dcd8e/IMG_1453.jpg Gathering https://images.squarespace-cdn.com/content/v1/62c81086aa32a743f2ab7a08/5a871730-ca47-494d-b1a6-03ddd251fc32/BYOS-5.jpg Gathering https://images.squarespace-cdn.com/content/v1/62c81086aa32a743f2ab7a08/5d2968d0-b561-4b4e-9382-b084b86493dd/IMG_1590.jpg Gathering https://images.squarespace-cdn.com/content/v1/62c81086aa32a743f2ab7a08/dca47384-570a-49e1-a1f7-07a8faf2a5fe/IMG_0217.jpg Gathering https://images.squarespace-cdn.com/content/v1/62c81086aa32a743f2ab7a08/0ab67b66-b6c1-46a8-9fc7-e2a8decaa75e/0.jpg Gathering 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https://images.squarespace-cdn.com/content/v1/62c81086aa32a743f2ab7a08/ebf8e8b1-d056-447e-802b-b42c6cd3ad21/IMG_6929.JPG Gathering https://www.christinaherbach.com/home daily 1.0 2025-10-10 https://images.squarespace-cdn.com/content/v1/62c81086aa32a743f2ab7a08/e391a560-8116-42c7-ad83-9fbba16744d9/Web_008.jpg Home Welcome! I’m Christina - a growth, experience, and narrative strategist. I offer bespoke advisory, ranging from uncovering cultural insights to mapping commercial implications. I’m also a published author, sought after speaker, and voracious reader. Interested in working together? Drop me a line below. https://www.christinaherbach.com/advisor daily 0.75 2025-09-08 https://images.squarespace-cdn.com/content/v1/62c81086aa32a743f2ab7a08/b14fa0e4-789d-4cbd-aad0-8115dc9be67d/fa0b1609fb31d21cdc1984a4a584a398.jpg Advisor